Privacy & Security

Wallace Cotton (UK) Ltd is registered with the Information Commissioners Office (UK) and the collection and storage of data on our site is governed by the rules of the EU General Data Protection Regulation. (GDPR)

At Wallace Cotton we are dedicated to safeguarding your privacy and the personal information that you share in connection with our site. In accordance with UE Law we have updated our privacy policy to provide you with full transparency on the data that Wallace Cotton collects and how we use it.   


Privacy Policy

Information you provide

We collect your information in order to improve our customer shopping experience and to communicate with our customers about our products, services and promotions.

Wallace Cotton may collect the following information about you:

  • Your contact details: name, postal addresses including billing and delivery addresses, telephone numbers (including mobile numbers) and email addresses
  • Purchases and orders made by you
  • Your online browsing activity on Wallace Cotton websites
  • Your encrypted password(s)
  • When you make a purchase or place an order with us, your payment card details
  • Your communication and marketing preferences
  • Your interests, preferences, feedback and survey responses
  • Your comments and product reviews
  • Your location
  • Your correspondence and communications with Wallace Cotton
  • We automatically log information about you and your device. For example, when using Wallace Cotton, we log your IP address, operating system type, browser type, the referring website, pages you viewed, and access times.


How we store your information

Your information is stored on secure servers, and may be transferred to or stored in a location outside the European Economic Area (“EEA”). It may also be managed and processed by staff who are located and operating outside of the EEA, for the purpose of fulfilment, customer services and marketing. We will take all necessary steps to ensure that your information is treated securely and in line with the GDPR. 


How we use this information

Information that you enter on this site may be used for the following purposes:

  • To manage any registered account(s) that you hold with us
  • To assist with any customer service enquiries
  • To provide information that may be of benefit to you regarding new products and special offers
  • To verify your identity
  • To send you catalogues
  • To provide goods and services to you
  • To process payments
  • To make a tailored website available to you
  • To manage customer service interactions with you
  • To contact you electronically and by post about promotional offers, products and services which we think may interest you
  • For market research purposes - to better understand your needs
  • Where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).



What are cookies? puts small files known as ‘cookies’ onto your computer to collect information about how you browse the site. These files are either stored in the memory of your computer or other devices such as mobile phones or tablet devices. Cookies are created when you visit a website and are commonly used to help the users browsing experience and provide more information about the users experience & interests. This information is used to make our products & services more relevant and useful during future visits. We do not sell your personal information to third parties and we strive to give you access to and the ability to control the information you give us.

How to disable cookies: 

You can typically remove and reject cookies from  with your browser settings. For step-by-step instructions, please check your browser’s help section. Here are links for popular browsers: Chrome, Firefox, and Internet Explorer.  Please note, if you remove or reject our cookies, it could affect how works for you.

How we use cookies:

  • We measure how you use the website so it can be updated and improved based on your needs giving you a better, more personalised experience
  • Recognising when you’ve signed in and remembering the notifications you’ve seen so that we don’t show them to you again
  • Remember you while you’re changing or updating any details on your Wallace Cotton account
  • To enable us to serve the appropriate regionalised service relevant to your location
  • To recognise and count the number of visitors to our services
  • To see how you and other users move around within our services and to record which content viewers view
  • This information helps us to improve our services and may help us undertake market analysis and research for us to analyse, evaluate and improve our products and services for you, the customer. (this data is an amalgamation of our total database and does not identify you personally)
  • For a more detailed review of our cookies policy please click here


Sharing your information

We do not sell, trade or rent your personal information to others. However, we share your data with the following service providers as an essential part of being able to provide our services to you: 

  • Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
  • Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
  • Companies that provide website performance analysis such as Google Analytics
  • If we are legally required to, which may include the exchange of information with organisations for the purpose of fraud prevention and/or credit checking purposes
  • Should the business and website be sold, in which case we will give you notification 


Google Analytics

We use Google Analytics software to collect information about how you use Google Analytics is a service that collects information anonymously and reports website trends without identifying individual visitors.  (for information on Google Analytics privacy policies please visit
We do this to help make sure the site is meeting the needs of its users and to help us make improvements.

In summary, Google Analytics stores information about:

  • The pages you visit on
  • How long you spend on each page
  • How you got to the site
  • What you click on while you’re visiting the site
  • We do not collect or store your personal information (for example your name or address) so this information can’t be used to identify who you are.
  • We do not allow Google to use or share our analytics data.


Emarsys Email

If we have requested your consent and you give us your consent by opting in to our email database, we may use your personal information using email service platform Emarsys to notify you of special offers, promotions, competitions, new products and services. (By monitoring your browsing habits on our site, we adapt any marketing material relevant to your preferences, interests and location.)

If you do not wish to receive communications from us, please inform us by clicking the unsubscribe link in our email newsletters or by sending an email to

How we protect your data:

 Wallace Cotton is committed to keeping your personal data safe and secure.


Our security measures include:

  • Your personal data is password protected
  • Communication with our website is protected using ‘HTTPS’ technology
  • All personal data is held on encrypted storage
  • Security controls which protect the entire Wallace Cotton infrastructure from external attack and unauthorised access


Your Rights


You have the following rights:

  • Opt-out: You can contact us any time to opt-out of promotional communications. This can be done by emailing us at or by clicking the unsubscribe link at the bottom of our email newsletters. 
  • Access: You can access the information we hold about you at any time by viewing your account on Wallace Cotton UK or by contacting us directly at 
  • Amend: You can also contact us to update or correct any inaccuracies in your personal information.

Physical Address 

c/o Kingston Smith, Devonshire House, 60 Goswell Road, London EC1M 7AD  


From time to time, this Privacy Policy will be updated.  The updated Privacy Policy will immediately replace and supersede any prior agreements, unless otherwise noted. Accordingly, if you use the Site after an update is published, then you will unconditionally agree to be bound by the updated terms and policies.